TikTok is introducing a fresh option that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the service revealed that it presently contains more than 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a global rollout. This advancement aligns with a surge in AI content, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that almost a tenth of the fastest-growing video streams on a competing service only show content made by AI. A significant portion of this content is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is frequently nonsensical or surreal.
“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from computer-generated images to informative clips, and we want to give people the option to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The platform shared that there are now over a billion videos on its app tagged as made with AI. Collectively, in excess of 100 million videos are uploaded to the service each day, making AI content a minor part of its complete catalog.
Customizing Your Feed
Viewers will be in a position to limit or boost the amount of artificial media they see by opening the “manage topic” option in the platform and picking the AI content topic. Other topics that can already be adjusted under the setting cover politics, fashion, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines mandate users to tag lifelike AI-made content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be taken down under its terms of service.
Furthermore, the platform will from now on attach an artificially created watermark to content created with its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This step is intended to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2m awareness program for professionals and institutions to develop learning resources about using AI responsibly. This initiative will support charitable organizations focused on teaching programming and robotics.
Platform Protection
The platform has supported its moderation strategy, amid discussion over plans to lay off a large number of content moderators in the UK. TikTok is expected to cut 439 jobs in its user protection division in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A company official stated that people-led review would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it is viewed by staff. TikTok announced a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
